Thirty years ago, the market for chicken was perfectly competitive. Then Frank Perdue began marketing chicken under his name. a.) How do you suppose

Thirty years ago, the market for chicken was perfectly competitive. Then Frank Perdue began marketing chicken under his name. a.) How do you suppose Perdue created a brand name for chicken? What did he gain from doing so? b.) What did society gain from having brand name chicken? What did society lose?

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