2 Pages with references and citations
Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. â€œWe use fabrics that are made domestically; however, there are issues with using these same fabrics globally. There are laws and regulations that prevent us from shipping these fabrics to other countries. This is a huge concern. One of our primary selling points is the consistency of quality of our product.â€
You confirm Mikeâ€™s concern, â€œThatâ€™s an excellent point,â€ you say. â€œNow youâ€™ve just given yourself and our team more work for the presentation. Iâ€™m sure that will come up. One of the board members used to run a textile plant in China.â€
Mike nods his head in agreement. â€œI imagine textiles will not be the only resource concern,â€ he says.
Consider the following in your response:
- Why should resources be a concern in a global strategy?
- What resources may be a concern in the country you selected?
- How will this impact the decision to move to the country that you selected?
- How will this impact your competitive strategy in your global market?
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