Marketing Audit: external audit (macro environment) and internal audit (micro environment)

I’m stuck on a Business question and need an explanation.

Complete section 3.0 Marketing Audit (1000–1500 words):

  • Complete an audit of the current internal and external market environment in which the product/brand exists. You should consider the strength of the current position in the market and the success and limitations of the current position.
  • Use concepts such as SWOT, PESTLE and Porter’s Five Forces to provide a comprehensive analysis.

More details in the pdf attached, Page 1 and 2 under the section “3. Marketing Audit”

It will be submitted via Turnitin

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