Need help with my Business question – I’m studying for my class.
Topic: Strategic Positioning
The Gap® brand of families control several brands that are strategically positioned for specific markets. These include Gap®, Athleta®, Old Navy®, and Banana Republic®. Visit Gap’s website and discuss the concepts below.
Source: Retrieved from http://gapinc.com
Discuss the following:
- Give a brief description of what differentiates each brand in the Gap Inc. family.
- Discuss other businesses that you are familiar with that also use similar brand differentiation to position their products or services.