Picture this scenario: You are the chief marketing officer of your selected final project company. Just now, your chief executive officer (CEO) excitedly strides into your office, pulls up a chair in front of your desk, and says, â€œSo, should we conduct internet marketing surveys before we enter any other new countries with our products?â€
In your initial post, craft an answer to the CEO based on expanding into the foreign country you selected for your final project. Start your answer by addressing these broader issues.
- What opportunities does the internet offer as a data-gathering tool in international marketing research?
- What structural barriers affect the use of the internet as an international marketing research tool?
- Do you feel the internet would be better for primary or secondary international market research in your selected country?
- What kinds of biases might you encounter during the survey process?
Then, speak directly to your CEOâ€™s survey quandary by considering the merits of the internet for conducting a consumer survey in your final project country.
In responding to your peers, share your thoughts about your peersâ€™ ideas and opinions on global internet research in general and the pros and cons expressed regarding using international internet surveys in their selected country. Suggest possible solutions.