Compare and contrast the culture within your own business environment with that of an organisation from a different country.

Understanding culture in the international business environment can be complex and sometimes crucial to the success of a business venture. Even multinational companies with a strong ethos of standardisation need to take into account national cultural differences.

Compare and contrast the culture within your own business environment with that of an organisation from a different country. Use the models laid out by Trompenaars and Hofstede to help structure your discussion.

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